Oscar Winner Adam McKay Launches Mini Studio for Environmental Films

Click to watch the commercial for “Big Money" by Adam McKay

Following the viral success of his spoof Chevron, director Adam McKay has launched a content studio set to produce video material to raise awareness of the climate emergency, amongst other environmental issues.

McKay and his Yellow Dot team are set to produce video footage, memes and media that looks to further the urgency of ever-increasing threats posed by the climate crisis.

Yellow Dot has released its debut video commercial for Big Money, which looks at the kind of money that’s unregulated, gathered by the billions, causes inaction to the climate crisis, bank collapses and an unaffordable life for large portions of the planet.

“The climate is changing much faster than large swathes of our media are telling us, and there is no time to waste,” says McKay. “Oil companies’ horrible and destructive disinformation created decades of delay in dealing with climate breakdown. Yellow Dot’s goal is to push back, whether that’s through in-house videos, or videos for climate orgs and activist groups, to help get people involved and activated at a rapid pace.”

Financed by climate philanthropists and donors, Yellow Dot will draw upon a pool of creatives to reach new audiences, spanning the political divide. The aim is to create entertaining, memorable, and scientifically accurate short videos, commercials, memes and print advertising to help drive public knowledge and urgency, shine a light on the polluters and politicians as well as scientifically proven solutions. While some of the content will originate from the Yellow Dot team, the studio will also take on commission work with worldwide organizations and donors to help amplify their specific missions.

Click to watch the trailer for “Don't Look Up" by Adam McKay

Click to watch the trailer for “Seaspiracy" by Ali Tabrizi